Style report

Cosy in the countryside

Forget old-fashioned. This season's look is a cool, new take on crafted. Plush natural materials, details inspired by Swedish folkloric art and warm earth tones reminiscent of traditional Swedish farmhouses characterise this revisited version of rustic. You’re going to love lingering here.

Colourful living room in a traditional style, with white sofa, wooden bench, and woven wool rug.

Keywords

Swedish
Classic
Tactile
Honest

Patterns and materials

Close up of a brown, woollen MYRULL throw.

Closeup view of the illustrated botanical motif on the SLÄTTIKA table runner.

Close up of the shiny yellow ceramic surface of the KOPPARBJÖRK vase.

Close up of a poplar basket's woven surface.

Colour palette

A cosy, country-style living room with a wood-stack feature wall, white sofa, colourful wool rug and pine bench.

A wooden bench with storage, styled with ceramics, balls of yarn and a cushion – all in vibrant yellow.

Rustic with a twist! This timeless yet modern look focuses on crafted quality and natural textures. The mix of whites, warm neutrals and rich earthy tones radiates a relaxing and welcoming vibe. Hand-embroidered cushions covers, plush wool throws, homely stoneware and handwoven baskets elevate cosy to cool.

Two stacked baskets on a wooden plinth, the top filled with pinecones.

VÄXTHUS baskets filled with balls of colourful yarn, displayed on wooden plinths against a blue-painted, wood-panelled background.

"The traditional Swedish farmers’ chair – or allmogestol – inspired PINNTORP. The single backrest is very Scandinavian in its simplicity, and gives support exactly where you need it. I chose the colour as a nod to Sweden’s tradition of red-painted houses."

Friso Wiersma
Designer